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In the film, 'Barbie', played by Margot Robbie, travels from Barbieland to the real world (Los Angeles) and ends up at the headquarters of Mattel – the company responsible for bringing the iconic doll franchise to the world. After they head south, to a conference room in various suits – led by a strange CEO played by Will Ferrell – Barbie goes running through different corridors on different floors of the office tower, soon finding a hiding place behind a random door.
At the end of the film, when Barbie's existential crisis comes to a head, Perlman reappears once again, this time revealing herself to be Ruth Handler, the inventor of Barbie. She also makes some inappropriate references to her legal problems with tax evasion. So what gives? Who is/was Ruth Handler and is she a real person?
Handler was indeed the inventor of Barbie, but that's not all.
Along with her husband Elliot, Handler co-founded Mattel in 1945. While their toy business was successful early on, it wasn't until 1959 that they became famous, thanks to the huge popularity of Barbie. Handler, who had a daughter named Barbara with her husband, noticed that the child preferred to play with adult paper dolls as opposed to actual baby dolls, which were the only three-dimensional dolls available at the time.
After long efforts to convince her designers at Mattel to come up with a proposal for an adult doll, Handler discovered a pre-existing model at the German Bild Lilli dollhouse while on a trip to Switzerland. Although Lilli was based on an adult graphic cartoon, Handler nevertheless insisted that her designers use her as inspiration to create an adult female doll. Soon Barbie was born. The unprecedented success of the toy took Mattel to new heights, with Handler also achieving milestones, rising from executive vice president to president of Mattel.
Despite the scandal, in the early days, a new Barbie doll was sold roughly every three seconds, with the average American girl owning ten Barbies. This visibility eventually led Mattel to approach Hollywood for a Barbie feature film, which was bought and considered by actors including Anne Hathaway and Amy Schumer.
The end result, with Robbie in the lead role, is clearly a success, and the film's ending also ensures that it honors Barbie's roots – when she finally takes on a human form, Robbie as Barbie shows up for a gynecology appointment and introduces herself to the receptionist as "Barbara the Nurse".
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