FLASH
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Tariffs are making life more expensive for all Americans. Even Cupid isn't spared. The tariffs imposed on imports over the past year are tantamount to a tax on everyone's love life.
Boxes of chocolates from outside the United States are set to cost 8 percent more thanks to the 2025 tariff hike, according to Scott Lincicome of the Cato Institute. Imported Valentine’s Day classics have risen across all categories: flowers are up 9 percent, jewelry is up 23 percent, and lingerie is up 25 percent.
Everyone knows that making a reservation for Valentine's Day is a nightmare. Some like to stay home and cook instead. Even then, imported wine costs about 13 percent more than last year. Because of the 15 percent tariff on European alcohol, many will swap a full-bodied Bordeaux for a bottle from California. But the growing demand is also driving up prices for Napa and Sonoma varietals.
For those who want to spend a little money, there's no better way to say "I love you" than to write a heartfelt letter. But even that will cost more.
Broad tariffs on countries like China, which produces paper products, are raising the cost of some greeting cards sold in the U.S. The Trump administration's decision to waive the de minimis rule, which exempted import tariffs on shipments under $800, could also raise costs for greeting card makers abroad.
Valentine's Day, of course, isn't the only day when people feel the tariffs. If everyday life is going to be more expensive, Americans need a better reason than the one they've been given so far.
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