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Incoming first lady Melania Trump has launched a cryptocurrency on the eve of her husband's inauguration as US president.
The announcement comes a day after President-elect Donald Trump introduced his $Trump cryptocurrency.
It is known that both currencies have risen, but have seen volatile trading, writes the BBC.
"You can buy $MELANIA now," she posted on the social platform X.
According to the CoinMarketCap website, $Trump has a total market valuation of around $12 billion (£9.8 billion), while $Melania stands at around $1.7 billion.
Trump has reportedly previously called crypto a "hoax," but during the 2024 election campaign he became the first presidential candidate to accept digital assets as donations.
On the campaign trail, the Republican also said he would create a strategic bitcoin reserve and appoint financial regulators who would take a more positive stance toward digital assets.
This fueled expectations that he would remove regulations in the crypto industry.
In the wake of Trump's victory, bitcoin hit a record high and is currently trading at $140,000, according to crypto trading platform Coinbase.
Other cryptocurrencies, including Dogecoin – which has been promoted by high-profile Trump supporter Elon Musk – have also risen sharply this year.
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