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The new "Barbie" movie starring Margot Robbie as the iconic doll ruled theaters over the weekend, grossing an estimated $155 million and setting a record for the biggest domestic opening of 2023, distributor Warner Bros. said Sunday.
Director Christopher Nolan's Oppenheimer, about the making of the atomic bomb, beat expectations with $80.5 million at domestic theaters in a battle of theaters dubbed "Barbenheimer."
The data provided a welcome boost to studios and theaters that have endured a disappointing summer so far. Ticket sales are down from last year, despite more movies in theaters.
The buzz of "Barbenheimer," over two highly anticipated but completely different films opening at the same time, broke records in every theater.
"Barbie" is "Little Women" director Greta Gerwig's take on the doll that was created 60 years ago. The $155 million debut surpassed the $146.4 million for "The Super Mario Bros" in April and ranked as the highest domestic opening ever for a female-directed film.
Mattel launched an all-out global marketing campaign to fuel the frenzy, painting London landmarks pink and collaborating on products from Barbie fashion to a Barbie X-box console.
Many fans wore pink clothing and theaters offered pink cocktails and glitter popcorn.
Cillian Murphy stars in the drama Oppenheimer as American scientist J. Robert Oppenheimer, the man who developed the atomic bomb. The film has attracted good reviews and is expected to be a contender in the upcoming Oscar race.
The film grossed $93.7 million in international markets, bringing its global total to $174.2 million, distributor Universal Pictures said.
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