
It can be described as the end of an era, one of those that made history in football, and it is no coincidence that the German tabloid " Bild " called it "an earthquake in the Federation".
After a full 77 years, the German Football Federation will end its partnership with the sportswear company "Adidas", as it has already signed an agreement with its biggest rival, "Nike".
The success of the German company is closely related to that of the representative of this country, which has advertised all over the world. But now the agreement between them, which started in 1950, will end at the end of 2026, when the current contract also expires.
"Nike" made a significantly better economic offer and surprised us with the vision they had regarding amateur and women's football," said Holger Blask, the chief executive of the German Football Federation after this decision, which is considered historic, since year 2027, until 2034, Germany will belong to the American company.
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