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The WHO has raised the alarm that electronic cigarettes are harmful and driving young people crazy.
It also warns that it is necessary and urgent to regulate the use of electronic cigarettes.
With aggressive marketing campaigns that use cartoon characters, ever-new flavors and aromas, the tobacco industry is pushing e-cigarettes even more towards young people. Through social media and influencers, these products reach a target audience of consumers starting from the age of 8 years and older, WHO reports.
"These cigarettes, which are absolutely ineffective in quitting smoking, contrary to what those who designed them claim, have harmful effects on health< a i=2>t", underlines the WHO health promotion manager, Rudiger Krech. He said how the tobacco industry is responsible for 8 million deaths a year.
"The tactic of this industry is to detect a decline in smokers and try to recruit new ones. To do this, it now promotes e-cigarettes," he added. Thus, young people become victims of those who encourage them to "vape". It is no coincidence that the WHO has discovered a clear increase in the use of electronic cigarettes among young people.
In Canada, for example, the rate of use among 16-19 year olds doubled between 2017 and 2022 and tripled among young people in Great Britain over the past three years. "Although the long-term health effects are not fully known", WHO recalls that electronic cigarettes contain nicotine and generate toxic substances, some of which are known to cause cancer or increase the risk of heart and lung disorders.
Finally, it is highlighted that the use of e-cigarettes at a young age can affect brain development and lead to learning disabilities.
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