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Just three years after the explosion of the new generation of artificial intelligence, corporate leaders in the US are making it clear: the technological revolution is fundamentally changing the structure of work.
From banks to the auto industry and retail, companies like JPMorgan , Goldman Sachs , Ford , Salesforce , Walmart , Amazon and Klarna are announcing that many traditional positions are being replaced by AI-powered systems.
According to Goldman Sachs, 6–7% of American workers are at risk of losing their jobs due to automation. Data from the Stanford Digital Economy Lab shows that entry-level employment in sectors exposed to AI has decreased by 13%, mainly in software development, customer service, and administrative work.
"We are at the beginning of a multi-year process that will have a major impact on the labor market," warns Gad Levanon of the Burning Glass Institute .
Automation is nothing new: history knows the printing press, ATMs, and self-service checkouts that have replaced human labor. But today's pace is much faster.
The World Economic Forum calculates that by 2030, AI, robotics and automation will displace 92 million jobs, but will create 170 million new ones in research, development and technological security.
In practice, the changes have already begun. Salesforce CEO Marc Benioff said that AI already performs up to 50% of the company's workload.
Ford predicts that technology will “replace half of office workers.” At Walmart , Doug McMillon believes that “AI will change every job.”
At large banks, executives are ordering a halt to new hiring, while intelligence systems are being used for decision-making and productivity management.
Tech giants are also following suit. Amazon admits it will see a reduction in corporate staff due to AI, while Palantir aims to increase revenue tenfold while reducing staff by 12%.
Klarna has cut 40% of its staff, while Shopify is asking teams to justify any requests for new staff if AI can't get the job done faster.
In the automotive sector, executives see a future where AI will sell cars without human intervention.
A survey of 500 American marketers by Phyron shows that half believe that by 2027, intelligence systems will handle marketing, buyer inquiries, negotiations, and the final sale.
Meanwhile, in the labor market, the impact is not yet fully reflected in the figures.
Despite sluggish economic growth, U.S. unemployment remained at 4.3% in September, according to the Chicago Fed . Studies from Yale and the New York Fed call the current impact “limited and concentrated,” but the effects are expected to deepen over the years.
Employment experts like Erik Brynjolfsson from Stanford point out that manual jobs, nurses, construction workers, technicians, are more protected at the moment.
But for workers in technology, services and corporate offices, the challenge has just begun. “There will be more turbulence in both directions. We need to prepare the workforce for the new era of artificial intelligence,” says Brynjolfsson./ CNBC
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