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Rajoni dhe Bota2025-05-23 21:49:00

Why did the Apple CEO's relationship with Trump fall apart?

Shkruar nga Pamfleti

Why did the Apple CEO's relationship with Trump fall apart?

What happened between Apple CEO Tim Cook and Donald Trump? It all seems to hinge on what Cook said during a call about Apple data earlier this month.

Cook joined a small group of business leaders who have begun to speak out about the impact the tariffs could have on their prices. Walmart CEO Doug McMillon said the company will likely have to raise prices. Barbie maker Mattel said it will have to do the same.

" Assuming that current global tariff rates, policies and applications do not change... we estimate the impact will add $900 million to our costs ," Cook said.

He also added that the company will continue to shift production to China and India, defying Trump's stated goal for his tariffs: to bring manufacturing back to the US.

While Cook never explicitly said the company would have to raise prices, it would be nearly impossible for Apple to cover all of the costs of the tariffs.

A few weeks later, Trump said he had "a little problem with Tim Cook" after speaking with the CEO at the White House.

" I don't want you to build in India. We want you to build here ," Trump said.

Trump seems very sensitive about how CEOs set their own tariffs. After reports that Amazon was proposing the idea of ​​introducing tariff surcharges on the prices of goods on its marketplace, the White House called it a "hostile and political act by Amazon."

Big tech CEOs have spent much of the past year trying to side with Trump, Cook was even present at Trump's inauguration ceremony in January - but it's clear that the president's goodwill has great limits.

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