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The "erosion" that Musk has done to the company has resulted in the worst experience for the platform. The lack of moderation seems to be affecting life outside the "X" network as well.
It seems that even Google trusts the social network "X" less, since according to an expert the search engine considers the network "Bluesky" as 10 times more important than Elon Musk's platform "X".
Actress Jamie Lee Curtis and the British newspaper "The Guardian" have joined groups of people abandoning Elon Musk's "X" social networking site. Millions more have joined Bluesky, created by former Twitter founder Jack Dorsey - who is now no longer associated with the social media platform.
According to Bluesky's official account, one million people joined the platform within 1 day this week after Musk was given a position in Donald Trump's government.
"Musk's rapprochement with President-elect Trump, and his use of the platform to promote Trump's personal campaign interests, is clearly the main reason it's alienating a lot of people," says Adam Tinworth, social media expert and digital journalism lecturer at City . St. George's University. He also states that this is just the latest exodus from Musk's platform and people aren't just leaving for political reasons.
"Many of us, for whom Twitter was a large part of our social network landscape, have withdrawn only for pragmatic reasons since the algorithm has returned," the expert said.
When Musk bought Twitter in October 2022, he cut roughly 80% of the company's workforce, according to an interview he gave to the BBC.
According to Tinworth, the "erosion" that Musk has done to the company has resulted in the worst experience for the platform. The lack of moderation seems to be affecting life outside the "X" network as well. Jason Barnard, the chief executive of Kalicube, spent 9 years collecting three billion different data points that Google uses to decide what is factual information.
The social media expert said the X platform still has a long-standing agreement with Google to allow the search engine to use X posts to help it understand the world, while Google's trust appears to be waning.
“Bluesky is 20 times smaller in terms of the number of people on the platform. If you search for people on Google, you will find "Bluesky" 10 times less often than "X". But it's 10 times more important to Google today in terms of factual information ," he adds.
Even when it comes to Musk's daughter, Vivian Jenna Wilson, Barnard says the search engine seems to trust Bluesky more than the X network.
"She doesn't use Bluesky, but she trusts Google for information about her ," says Jason Barnard.
And as the number of users of the platform increases and major search engines like Google, AI models like ChatGPT will also start to trust it even more.
People aren't just going to Bluesky. After Musk began changing the social network "X", many in the tech community moved to a site called Mastodon.
LinkedIn hosts business people, TikTok is hugely popular with young people, Meta Threads has lured some creators, and Discord is where gamers go to chat.
"We're starting to see this kind of fragmentation of what used to be a single platform into communities that are split across multiple countries ," says Tinworth.
This implies that it matters less who is leaving X, and more who is staying behind.
Dr Steven Buckley has spent years studying how social media affects political communication. He says that the influence of "X" on things like elections or political opinion is great, but "secondary".
"X doesn't have a large population compared to the likes of Instagram, TikTok and Facebook. But the people who are on X are the ones who shake up political life and many other industries. When politicians are seeing content on Twitter and journalists are seeing content on X, then that gets filtered through the rest of the mainstream media ," Buckley said.
Because many of the users who switched from X to Bluesky are more left-wing, according to Dr Buckley, this means there will still be right-wing figures and journalists on X, but without as much political debate. .
So, as the social media landscape is further disrupted, will Bluesky replace Elon Musk's X Network?
"The value of social networks to users is based on the number of people using it. Networks must reach a critical mass of users before they can take off. Bluesky is gathering waves of users and the community is pushing it to a level of sustainability," says Tinworth . / Adapted "Pamphlet", from "Sky News".
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