FLASH
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Italian fashion brand Moschino has created a buzz with a £3,730 'celery bag', designed to resemble a bunch of celery sticks. The luxury accessory has been met with skepticism and humor from shoppers, many of whom find the price steep, especially given the brand's history of quirky food-inspired designs such as the £995 French Bread Bag.
In a hilarious response, popular supermarket chain Aldi has launched its own product with real celery, priced at just 75 cents, aiming to challenge the high-fashion brand.
Aldi's response included a social media post showing a model holding real celery, dressed exactly like a Moschino model, with the caption: "Your move Moschino, but we have a whole vegetable section."
While Moschino emphasizes the craftsmanship and uniqueness of the Celery bag, buyers have expressed reservations about its price. Many questioned who would actually buy such an extravagant item.
Moschino defended the bag as part of its tradition of playful, high-end fashion, noting that it has been well received in terms of sales and visibility on social media.
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