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Companies controlled by Italian fashion influencer Chiara Ferragni have agreed to pay at least 1.2 million euros ($1.3 million) to "I Bambini delle Fate" after the investigation into the 'Pandoro' case ended, Italy's competition authority ( AGCM ) said. .
The Italian Antitrust Authority had opened an investigation into the sale of Ferragni-branded Easter eggs in 2021 and 2022 with packaging that allegedly misled buyers into thinking that all the money would go to the I Bambini delle Fate children's charity. ".
The Italian Antitrust Authority said Ferragni's companies Fenice and TBS Crew will pay 1.2 million euros over three financial years to the charity, which helps children with autism and disabilities.
Easter egg maker Cerealitalia will give the charity at least another 100,000 euros over the same period, the AGCM said, adding that the payments represented binding commitments. The regulator said that failure to comply would lead to a reopening of the antitrust investigation as well as fines of up to 10 million euros and, in case of repeated violations, a ban on doing business for up to 30 days.
Fenice and TBS Crew said that in addition to agreeing to the payment, they had decided to "clearly separate (their) commercial and charitable activities." Ferragni's press office did not respond when contacted by Reuters.
Chiara, who has almost 29 million followers on Instagram, was fined almost €1.1 million by the AGCM last year in a similar case, involving Ferragni brand Pandoro Christmas sweets with packaging mentioning a children's hospital.
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