
At a Coldplay concert at Gillette Stadium in Boston, a seemingly ordinary romantic moment captured on a “kiss cam” turned into a public scandal. A man and a woman were shown on screen embracing each other affectionately. The band’s frontman Chris Martin’s humorous comment that “these two are either very shy or have a secret affair” was sadly true.
Shortly after the video was posted online, internet users immediately identified the couple: he was the CEO of a billion-dollar tech startup, she was a newly hired human resources manager at the same company. Both turned out to be married, with families of their own. The networks exploded: their LinkedIn and other social media profiles were flooded with messages, while their partners became the object of public comment, empathy, but also pressure.
The CEO’s wife removed her husband’s last name from his Facebook profile and then deleted all of his accounts. Meanwhile, their company removed the ability to view staff’s social profiles. As a result, the internet sparked a classic “digital lynching,” or more accurately, a pure case of doxxing, where anonymous individuals use online tools to identify and expose the personal data of others.
In this case, it is believed that software such as PimEyes, a controversial facial recognition tool that compares uploaded photos with those published online, was used. The tool, also installed by Harvard students on smart glasses, demonstrates the dangerous power that technology has to expose anyone in real time.
Although some platforms like Google Lens, Gemini or ChatGPT limit the functionality for identifying people in photos, the Coldplay case proves that digital privacy is always at risk, and often a moment on the screen is enough to turn life into a public nightmare. / Corriere Della Sera
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