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Gift-giving season is back, and with it the never-ending quest to find the perfect Christmas present. For some, shopping is part of the fun. For many, it's a tedious chore. That's why more and more consumers are delegating the process to artificial intelligence.
Chatbots are becoming personal shoppers for everyone. They listen to requests, compile product shortlists, and help with comparisons.
According to a Shopify survey, about two-thirds of consumers in developed countries – and five-sixths of those aged 18 to 24 – plan to use AI for holiday shopping this year.
McKinsey's study shows that purchasing advice is the second most common use of generative AI in the US, after general research and before writing assistance.
In many cases, purchases can be made directly through the chatbot, without going through traditional e-commerce sites at all.
According to McKinsey forecasts, by 2030, between $3 and $5 trillion in global purchases will be made through these automated "agents."
The retail industry is thus entering its next phase of transformation, where artificial intelligence is becoming the main link connecting the consumer to the product. /The Economist
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