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From luxury residences to superyachts, ice spaces and temperatures down to -11°C are becoming a new trend in the luxury and wellness industry...
According to a report by The New York Times, a new trend is gaining ground among the wealthy: building snow rooms inside homes, spas, and superyachts as a way to cope with heat waves and complement wellness practices.
In Frisco, Texas, where temperatures recently topped 100 degrees Fahrenheit (38 degrees Celsius), Caitlin Sembler, co-owner of a luxury spa, spent time in a room designed like an igloo, where artificial snow fell as the temperature remained below freezing.
Snow rooms function as the opposite of a sauna. They are environments covered with ice and artificial snow, where in some cases the effect of light snowfall is also created to simulate a winter atmosphere.
Rising global temperatures and a growing interest in hot and cold contrast therapies have increased demand for these installations. Companies such as Italy's TechnoAlpin, known for its snowmaking technology for ski slopes, and the American company Spa Butler, are building such facilities for private clients.
Notable owners of these spaces include Indian billionaire Mukesh Ambani, who has a "winter retreat" at his Antilia residence in Mumbai, as well as the superyacht Serene, owned by Saudi Crown Prince Mohammed bin Salman. According to the report, the snow chamber on this yacht is kept at around -11 degrees Celsius and can activate artificial snowfall by electronic command.
Sarah Brenninger, head of marketing at TechnoAlpin, said that developing this technology required solving new challenges, as creating snow indoors is much more complex than producing it on ski slopes. In addition to producing snow, it was necessary to develop systems that maintain its temperature and stability in small spaces.
According to Kevin Kramer, broker at Burgess Yachts, snow rooms have now become an attractive element in luxury yacht design.
"A few years ago, the focus was on bars and parties. Today, customers are looking for environments that are related to health, well-being and longevity," he said.
However, it remains a costly luxury. According to Spa Butler, building a snow room costs at least $130,000 and can be customized with materials such as marble, stone or wood, according to the client's preferences.
The company says it has already built or is in the process of building dozens of such projects in the United States, transforming what was once a curiosity for the ultra-rich into a new segment of the luxury market.
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