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Chinese online retail giants Shein and Temu have warned that they will raise prices on products in the US starting April 25, as a result of new trade tariffs imposed by President Donald Trump.
Companies stated that they are facing increased operating costs due to changes in global customs regulations and taxes.
Trump has imposed new tariffs of up to 145% on Chinese goods, and for some products, when combined with existing tariffs, the rate reaches 245%. He also removed the tariff exemption for goods under $800, which helped Shein and Temu gain a strong foothold in the US market.
As a result, both companies have seen a significant drop in their app rankings, as well as a reduction in their advertising budget in the US. Temu now ranks 75th in the Apple Store, while Shein ranks 58th, far below their previous positions.
Despite this, several other Chinese platforms such as DHgate and Taobao continue to remain in the top download rankings in the US.
In a message to customers, Shein and Temu encouraged purchases ahead of the price increase, promising to do everything they can to keep costs as low as possible.
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