FLASH
Shkruar nga Ylli Pata
Meanwhile, Flamur Noka today, when he stuck out his middle finger in the Assembly, said that that finger is Edi Rama's Noc Rroku.
Flamur Noka's middle finger in the Assembly, although it seemed like a slap, is not. For days, even weeks, the PR of Berisha's opposition has decided to counterattack the symbols of Edi Rama's campaign.
Days ago, one of Berisha's media supporters, who has been appearing on panels for several years as an intellectual of the doctor's establishment, responded to the Owl metaphor, making a positive description of this representative of the marsh fauna. According to the professor in question, the owl is not negative, as it eats insects and saves the natural balance of marshy territories. According to him, the owl feeds on living things that infect the environment. So it is positive. Meanwhile, one of the doctor's closest cronies writes that Edi Rama has his mouth full of the EU, so don't eat it.
Meanwhile, Flamur Noka today, when he stuck out his middle finger in the Assembly, said that that finger is Edi Rama's Noc Rroku.
In all likelihood, they have given Rama ample material to expand the range of his metaphor from Owl to Nut, confronting or elaborating on the opposition's thick variation on its understanding of the allegory in question.
The semantic analysis of Bufi, Kenëta, but also of Noc Rroku, which is an ancient phrase used in Shkodra during the communist era, is unlikely to be used in an electoral campaign. As in any case, the paths of escape or learning from what a person has in mind or in their premonition are not always clear. But the problem in this case is elsewhere, and here we are talking more about content than form.
But even about the form, there is still no debate, but a perception of Rama's joke, which seems to have led them into the quagmire he created himself, as happens with red-footed ferrets in snowy weather.
Of course, the choice of campaign is within the right of those who do it, however, from a normal opposition that seeks to be an alternative to the government, there are two paths; either bring a new narrative to the political market and impose it in the political debate, or overthrow the opponent's slogan or narrative.
Rama has the central narrative of EU membership and the swamp. Naturally, Berisha and his entourage will have to show that they are more in favor of EU entry and that they are neither swamp nor owl. But strangely, it seems that we are seeing an attempt to portray the owl as a positive character, and the EU as a negative character.
The campaign, with its slogans, represents a symbolism, a general metaphor, which is discussed and talked about in more detail. The skill of a campaign is of course in finding a stylized symbolism, but more is the ability to find the metaphor that sticks. Even though it may be thick. As we have often seen, starting with Donald Trump's MAGA that did not have typically literary findings. But it stuck. Berlusconi's "Forza Italia" in 1994, was ironized by opponents as a "stadium" slogan but stuck and won the elections. The 2013 Renaissance has been attacked and ridiculed for years and years, but just by mentioning it, those who have done this have done nothing but give it even greater visibility.
The key to defeating a political leitmotif is to produce someone who challenges it. So far, they haven't produced anything except a middle finger.
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