FLASH
Shkruar nga Lutfi Dervishi
The revolting question "WHY?" there is no easy answer when it is seen that the media pays more attention to the drowning of 5 people curious to see the remains of the Titanic ship up close, than to the drowning of 700 refugees on the shores of Greece who were looking for a better life in Europe.
Former US President Obama joined the chorus of revolt that is buzzing on social networks, criticizing the "hypocrisy of the Western media"
The contrast between 5 people who paid 250,000 dollars each to quench curiosity about the wreck of the Titanic submerged 3,800 meters deep in the Atlantic Ocean and 700 immigrants from Afghanistan and Pakistan makes the comments and reactions even more cynical.
This is the classic case where the decision of which event takes precedence not only raises questions but also leads to public protests.
The collision of "two adventures" is the occasion to explain how the media works. (Traditional media and not social media)
1. News i
Not every event that happens is news. There are a number of elements that make an event more compelling, relevant and interesting to the audience.
In the case of the submarine incident related to the Titanic wreck, the unique and historical nature of the event may have been factors that the editors thought the public would be interested in. Events like the sinking of the Titanic happen once in 100 years, events where a team of millionaires die out of curiosity to see the wreckage of the ship at the bottom of the ocean only happen once.
The story of the 5 millionaires who became famous also because of the unusual adventure, is in front of another adventure, but a "routine" event where hundreds of refugees from war-torn countries lose their lives in search of a better life in the EU.
The special criteria that turn an event into news are unusual, drama, public figure.
"the death of one person is a tragedy, the death of 10 thousand people is a statistic", Stalin said cynically.
2. Public interest and commitment
The Titanic occupies an important place in popular culture, and the mission to see its remains may have awakened curiosity and created a sense of fascination in people.
A dramatic event that keeps curiosity alive for several days is one of those cases that editors don't let go. Here it is enough to remember the story of Ajlan, the little boy found dead on the Turkish coast who became a symbol of the Syrian clandestine drama where the media kept his story in focus for a long time.
3. Access to information:
Nëse një incident ka informacion më të disponueshëm në krahasim me një tjetër, ai mund të ndikojë që të marrë përparësi Në rastin e fundosjes së refugjatëve, marrja e informacionit të saktë dhe të detajuar ishte sfiduese, duke çuar në mbulim të kufizuar dhe sporadik. Megjithatë, loja mediatike për ta ilustruar ngjarjen me histori që buronin nga e shkuara, lidhje mes momenteve të ndryshme historike apo gjysmëkonspiracione, e bëri akoma edhe më intriguese për të stacionuar njerëzit përballë këtyre zhvillimeve.
4. Koha dhe konkurrenca:
Media is a dynamic industry with fierce competition. Breaking news and real-time events often take precedence. Live reporting adding the word "from the scene" is very tempting. The submarine drama related to the remains of the Titanic appeared as a big, special and interesting news in a time poor in big events.
There is always a misunderstanding between public interest events and public interest events. And this also applies to the professional media without talking here about the new media and the media of social networks where the immersion of a "public" character can generate more likes and comments than the explosion of the submarine where 5 millionaires lost their lives.
Simply put, it wasn't the money they had above ground that made the event interesting, but the story they left under the ocean.
Lini një Përgjigje