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Social media star Jack Kay, also known as the “Ibiza Final Boss”, has signed a multi-million pound deal with British fashion giant boohooMAN this week. The news was confirmed by his managers at Neon Management, who said Jack is “very excited” about the new step in his career.
The 26-year-old became famous in a matter of days after a video of him dancing in Ibiza went viral on social media. His unique look, including his “bowl” hairstyle, made him stand out from the crowd and earned him thousands of new followers. After his sudden success, Jack signed with the renowned agency Neon Management.
The deal with boohooMAN is seen as the first major step towards a wider career in the world of entertainment and fashion. According to the Daily Mail, Jack visited the company's headquarters in Manchester to sign the contract, while a photo published by British media showed him wearing a T-shirt that read "IBIZA FINAL BOSS".
His popularity has attracted the attention of many other brands. Even Greggs, the famous British bakery chain, published a photo of cookies that resembled his appearance, humorously writing: "Gingerbread Man final boss." In addition to fashion, Jack has also launched a music career, releasing the song "Ibiza Final Boss" in collaboration with Carnao Beats.
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