FLASH
Shkruar nga Pamfleti
The World Health Organization has strictly prohibited the advertising of powdered milk, as breastfeeding should not be neglected. This food is not prohibited, as there are also cases when the new mother does not have milk, but the nutritional values are few and it is recommended only in extreme cases, never in ordinary cases. For this, the WHO has banned at least the advertising of powdered milk.
In the prestigious "Daily Mail", it was widely written about the ban on the advertising of feeding babies with formula:
"Influencers should be banned from promoting formula milk on social media, the World Health Organization has said.
Experts said manufacturers are increasingly using 'exploitative marketing' online to encourage parents to switch to formula or buy more expensive products than they should.
The WHO said the latest update to its marketing guidance, published this month, was essential to help keep regulations in line with rapid developments in the digital world.
Social media is fast becoming the dominant source of exposure to promoting breast milk substitutes globally, digital marketing increases the reach and power of ads and… exposure to digital marketing increases the purchase and use of breast milk substitutes.
The new guidelines propose a ban on influencers directly promoting formula products, but also say they must not be paid by formula companies to promote branded content, such as online 'baby clubs' or parenting advice lines. on social media.
The study, presented at the conference, found that the labels carried claims "idealizing formula milk, or nutrition and health claims" - which are not allowed.
They said the labels "violated" many of the laws and regulations designed to protect parents from "exploitative" marketing and showed "how manufacturers use product labels as marketing tools to increase sales."
“When it comes to nutrition, parents turn to health care professionals, family and friends, as well as online resources.
"Trying to stop access to information about baby formula prevents parents from making an informed choice and stigmatizes a legitimate feeding option," writes the Daily Mail, among others.
But Albanian law also strictly prohibits the advertising of baby food with powdered milk, or formula as it is commonly called.
And yet, this has not stopped the various distributors in Albania from paying well-known Albanian characters to do something like this. Names like Dojna Mema, Jonida Vokshi, Orinda Huta, Delinda Disha, etc., have been satisfied with receiving money and have proceeded with advertising, perhaps even out of ignorance that something like this is prohibited by law, advertising something very harmful, especially in cases where the mother has milk to feed her little one.
Vips or different bloggers should keep in mind that human life is worth more than money, especially when it comes to babies. Every ad they make affects the awareness or not of their followers. / Pamphlet
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