FLASH
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The cavalry is arriving unusually early for President Joe Biden. With polls showing the president is in danger of losing a potential rematch with former President Donald Trump, his campaign is getting an unusual boost from a superfund that is spending millions of dollars to revive public opinion of him in key electoral battlegrounds.
The ads are surprising in both their timing and content. The election is still 423 days away, but already TV ads are running in nearly every major battleground state — much earlier than normal for a presidential election. And instead of these sponsored ads going to attack the opponent as so-called 'super PACs' usually do, they are trying to boost Biden's image.
Future Forward USA Action, an arm of the super PAC supporting Biden's re-election bid, is spending more than $12 million on an advertising campaign that began Friday in the largest markets of six key battleground states.
Future Forward USA Action is not going after Trump, the likely favorite to be the Republican standard bearer. The spots, which are backed by the group Climate Power, are instead boosting Biden, whose average approval rating is just 42 percent, according to RealClearPolitics, just behind Trump (who lost re-election).
They particularly seek to support Biden in perhaps his greatest area of vulnerability: voters' negative views of the state of the economy. Biden's average approval rating on the economy is 38 percent, about 4 points lower than his overall approval rating.
This is a fairly new approach for the super PAC era, in which these outside groups typically serve as attack dogs running negative ads. Priorities USA Action's 2012 ads portraying GOP candidate Mitt Romney as out of touch with ordinary Americans helped then-President Barack Obama retain blue-collar states like Iowa and Ohio, which he has since dropped. Democratic Party.
It's no secret why Biden and his allies are hitting the airwaves so early with these messages. But the ads also reveal much more about how Democrats view the state of the race, the president's weaknesses and the most important voters to target in 2024./ Politico
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