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After a period of media and judicial turmoil, Chiara Ferragni has marked her return to international fashion as the face of the global Guess campaign for summer 2026. The news was made public on January 20, 2026, just a few days after the closure of the case known as "Pandorogate", where all lawsuits were withdrawn by the parties involved.
The campaign, shot by Morelli Brothers, has a minimalist aesthetic and 80s inspiration, where denim is the main protagonist. In some images, Ferragni appears topless, interpreting the modern and versatile spirit of the collection. A series of ten images is dedicated to social networks, where Guess's iconic accessories are also presented, such as the Camden bag, considered the brand's It bag.
This collaboration coincides with Guess's 45th anniversary, and is a continuation of the long-standing relationship between Ferragni and Paul Marciano. The designer has always considered Chiara an ideal collaborator, and had specially invited her to the October 2025 event in Marrakech, which was attended by over 800 guests. In a post, Marciano wrote:
"Chiara represents a woman who believes in herself and moves forward with determination. Perfect for this modern, versatile and personality-filled collection."
This isn't Ferragni's first collaboration with Guess. In 2013, during the "The Blonde Salad" period, she was the star of the brand's Holiday Campaign, showcasing energy, color, and unique style.
With this campaign, Chiara begins a new professional chapter, returning as the face of an international brand after a period of turmoil and contract cancellations. Her return "from denim" symbolizes the rebirth of her public figure and her stylistic power.
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