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Cristiano Ronaldo continues to be a global phenomenon not only on the pitch but also on social media. While younger names like Erling Haaland and Kylian Mbappe are challenging the dominance of the older generation in football, in terms of digital influence the Portuguese remains unrivaled.
Ronaldo, who recently set a historic record by becoming the first footballer to score in six different editions of the World Cup, tops the ranking of footballers with the most followers on social networks.
According to data collected from Instagram, X and Facebook, the 41-year-old has around 950 million followers in total. On Instagram alone, he is followed by 668 million people, while he has 110.1 million followers on X and 172.5 million on Facebook.
These figures confirm Ronaldo as one of the most influential athletes in the world, as he continues to pursue another historic goal: reaching the 1,000th goal of his career.
" Social networks have strengthened the role of footballers as global influence platforms, increasing their importance beyond sporting performance ," Wagner Leitzke, business director at the "End to End" agency, told the Spanish agency EFE.
Messi in second place, Neymar completes the podium
Behind Ronaldo is Lionel Messi, another world football icon. The Argentine has 510 million followers on Instagram and 117 million on Facebook, while he does not have an official account on the social network X.
Neymar is in third place. Although he is no longer at the peak of his career as he was during his time at Barcelona, the Brazilian forward remains a highly influential figure, especially in Brazil.
Neymar has 236.5 million followers on Instagram, 62.2 million on X and 92.1 million on Facebook. His media power was also demonstrated during the Brazilian national team's World Cup preparations, when just minutes after coach Carlo Ancelotti announced the list of invited players, he published promotional materials from his sponsors on social media.
Mbappe and Haaland still far from the digital influence elite
Kylian Mbappe, one of the biggest stars of the new generation and a World Cup winner with France in 2018, is ranked fourth. The French striker has 131 million followers on Instagram, 19.3 million on X and a similar figure on Facebook.
Meanwhile, Erling Haaland, one of the most prominent goalscorers in current football, lags significantly behind his rivals in terms of influence on social networks. The Norwegian has 42.5 million followers on Instagram, 11.1 million on X and around 20 million on Facebook.
Although Haaland and Mbappe are increasingly imposing themselves in the sports arena, Ronaldo, Messi and Neymar continue to remain the most powerful football figures in the digital world, transforming social networks into an important source of influence and income.
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