The spectacle on the pitch, the records and impressive performances of Lionel Messi and other football stars have increased fans' enthusiasm for the 2026 World Cup. However, alongside the festive atmosphere, cybersecurity experts and agencies that monitor digital threats are raising the alarm about a growing phenomenon: the spread of fake content related to the World Cup.
According to specialists, the massive use of Artificial Intelligence has made it easier to create fake news, photos and videos, which are widely circulating on social networks and various online platforms. The victims of these scams are not only internet users, but also fans planning to follow the matches in the United States, Mexico and Canada.
Unlike the 2022 World Cup in Qatar, where fraud was mainly linked to fake websites and counterfeit tickets, experts say the phenomenon has become even more sophisticated. Fraudulent portals have been identified that mimic official ticket sales sites, increasing the risk of fans falling prey to fraudulent schemes.
Another concern is the large number of photos and videos created with Artificial Intelligence, showing famous football players and fans in situations that did not actually happen.
Among the cases that have attracted the most attention are the manipulated image of a German fan, presented as an Adolf Hitler impersonator, as well as the video of a Miami influencer, who appeared in the stands of the stadium in such a way as to attract the full attention of the public. Both cases turned out to be the products of digital manipulation.
Experts are urging fans to be careful, verify information sources and distinguish authentic content from that created with artificial intelligence, in order to avoid fraud and disinformation during the 2026 World Cup.
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