FLASH
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A sudden surge of interest led to the Nike suit selling out quickly.
The gray suit Nicolás Maduro was wearing at the time of his arrest has seen an extreme increase in online sales. A sudden surge led to the Nike suit selling out quickly.
What happened?
Why this rush to copy clothing?
The simplest interpretation would suggest a gesture of solidarity. Perhaps that suit has become a symbol of a crucial event, and buying it means wearing a kind of historical souvenir, as if fragments of contemporary history were for sale on Amazon.
The image of a dictator in a tracksuit is quite humiliating, partly because of the contrast between Maduro's anti-imperialist ideology and a capitalist brand, but the curiosity it has aroused, including the irony, is part of a communication strategy that renders us incapable of interpreting reality, that overshadows our choices, even if they are only symbolic.
We no longer question the importance of Donald Trump's intervention in Venezuela because political analysis has given way to parody, commodity fetishism, and the theatricalization of geopolitics.
When Trump invades or buys Greenland, there will be a boom in sales of Inuit jackets: propaganda has the extraordinary ability to transform a herd mentality into public opinion./ Adapted from "Pamphlet" by "Corriere Della Sera"
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