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American polling company Gallup has decided to discontinue regularly measuring the popularity of United States presidents, ending an 88-year practice.
A company spokesperson confirmed to The Washington Post that the strategy change took effect in January. He explained that this type of polling “no longer represents an area in which Gallup can contribute in the most unique way.”
Gallup announced that it will continue its “Social Series” polls, which track political and social trends, as well as quarterly surveys that focus on the labor market. The company will also continue to conduct the “Gallup World Poll,” which is conducted in about 140 countries around the world.
The presidential approval survey began in 1938, when founder George Gallup asked citizens: " Do you approve or disapprove of the way Franklin Roosevelt is performing his duties as president? "
Today, dozens of polls measure the popularity of the American president. However, according to The Washington Post, Gallup has had a special role in this field, standing out for the high quality of its research and the historical continuity of its data for almost a century.
By regularly asking Americans about their assessment of the president, Gallup has provided politicians, journalists and the public with a solid basis for comparing current leaders with those of previous decades.
The company was among the last to measure presidential approval through telephone interviews with new, randomly selected samples for each survey, instead of the online methods widely used today.
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