
If they knew that March 7, 1887, which marks the opening of the First Albanian School in Korça, would go down in history as the teacher's day, Pandeli Sotiri, Petro Nini Luarasi, etc., would feel honored as pious teachers.
But that this 'party' would be commercialized so much, that a 'thank you' will be replaced with precious gifts, they would never have thought of it.
Now, 137 years later, the influence of the market has gradually transformed this marked day into a 'spectacle', more related to trade and consumption than the original meaning.
At a time when social networks and the media create pressure to celebrate with many shows and expenses, March 7 and 8 in Albania have already been transformed into a day that represents a turn from the tradition of personal greetings and love to the role of teacher and mother, to days focused on shopping and mass spending.
In this context, it is important to see in detail how these marked days are evolving, becoming part of a new reality, of a society where consumption and commerce have an important weight.
In an observation of the market, in addition to traditional gifts such as flowers, jewelry and accessories, other forms of gifts have started. The development of technology has brought a variety of tools for giving and receiving gifts, such as electronic coupons, shopping cards, etc.
In various conversations with parents in several schools in the capital, it is reported that some parents have also donated money to teachers. Other arrangements also include overseas travel for them.
The range of other gifts considered are: books or coupons for the purchase of books in the value of 2000-3000 ALL; jewelry starting from 2,500 to gold accessories reaching 20,000 ALL; bouquets of 1500-3500 ALL, often accompanied by an envelope with monetary values or another symbolic gift; the form of collecting money so that the gift can be bought together, where the amount contributed by each student was 1000-1500; coupons in certain stores, both accessories and home furnishings; travel, mainly within the country, to nearby destinations with hotel fees, etc. Other forms of gifts include: perfumes or packaging in the form of cosmetic sets, starting from 2500 ALL. Also, fashion items such as elegant bags, wallets, sunglasses or belts are among other forms of individual gifts that are given on March 7, the value of which starts from 2000 ALL.
The commercialization of "gift giving" has become such a big social problem that some parents 'complain' that the true value of the day has been lost, that a modest gift in appreciation of teaching dedication no longer exists.
According to them, there are figures of teachers who are modest and untouched by this phenomenon, but it is the social pressure so that the child does not remain outside the current, which encourages them to be part of this commercialization.
This date has turned into a 'social competition' that puts pressure on children and parents, exposing financial differences between classmates and leading to clashes between parents over attitudes towards inappropriate gifts and the affordability of giving them./Monitor
Lini një Përgjigje