
Otherwise, he will succeed in terms of image, and may even serve to justify negative results, and it is no wonder that on May 12 or 13 we hear Berisha calling it a 'disaster'.
A day ago, the Democratic Party introduced Chris LaCivita as the person who will lead the campaign of the Democrats led by Sali Berisha and his allies in the May 11 elections.
Berisha presented LaCivita as the man for Donald Trump, the 47th President of the United States, while appearing enthusiastic about what would happen during the campaign and on election day.
But beyond LaCivita's enthusiasm or unquestionable skills, the essence of his success and that of his team in the Albanian campaign is the space he will have to decide, or how much his work philosophy will be accepted by Berisha first and others after him.
LaCivita focuses or bases its work on a team that has support, that relies on the masses and not on people who are appointed or co-opted because of their loyalty to the mayor or any other element they can fulfill, including servility.
And this is the key point that could mark his success or failure as a campaign man.
The disadvantage of LaCivita in Albania is that it does not know the terrain and will rely on what Berisha's team tells it, most of whom do not have the sense to tell the truth as it is, but will embellish it a little. This may lead to incorrect or inappropriate advice.
The other disadvantage is that LaCivita has not worked with individuals who do not have support in society, or in other words, unvoted 'Albanians'. It is enough to look at the results of the elections of 4 years ago and the preferential votes of each candidate and it is clear how many of them have support and how many received the mandate with 300 or 1000 votes, just from the fact that they were part of the safe list.
And if we start from this criterion, the first advice, if we are to tell the truth as it is, that LaCivita will give Berisha is to include in the list the names that have been voted for, figures who have support and find support among the people.
Otherwise, he will succeed in terms of image, and may even serve to justify negative results, and it is no wonder that on May 12 or 13 we hear Berisha describing it as a 'disaster'.
Chris LaCivita served as a senior advisor and campaign manager for Donald Trump's 2024 presidential campaign, playing a key role in shaping the strategy for one of the most closely watched races in the world.
A seasoned political strategist, known for both designing and executing successful campaigns, he has built a career spanning over three decades in Republican Party politics.
So based on this, LaCivita had a well-known political base in the US, and even knew the Republican Party inside out.
Notably, LaCivita played a key role in reorganizing the Republican National Committee as Chief of Staff, leading a successful 2024 RNC Convention.
Referring to his profile, LaCivita informs the audience about the intricacies of political campaigning, the role of the media in elections, and the strategic and tactical considerations that shape electoral outcomes, offering a forward-looking perspective on the country's political direction.
Throughout his career, LaCivita has been an integral part of several high-profile political campaigns. He served as a senior advisor to Senator Rand Paul's 2016 presidential campaign and Senator Ron Johnson's 2022 reelection campaign.
Referring to what is published in the American media, LaCivita's philosophy of work is to select people who have support, that is, elected politicians, helping them with their image, with advice regarding the development of the campaign, and convincing what is considered the 'gray electorate'.
In the recent campaign in support of Trump, he focused particularly on economic aspects, security, and the issue of immigrants, which were sensitive for citizens in the US, while asking questions about 'how Americans feel economically'.
Chris LaCivita will advise the same thing in Albania, as long as he has the opportunity to get to know the terrain here, taking it for granted that he will not be lied to either about the figures or about the issues of priorities that society has here.
And of course, the key to success will be the team, that is, the people who will come out to seek votes, advised by LaCivita, who will undoubtedly try, against the contract they will sign or have reached with the DP, to improve their image.
His philosophy as a campaign strategist is to rely on the people who voted for him. Just look at what he advised Ron DeSantis, the governor of Florida, one of the Republicans who was considered the most likely to vote for him, in relation to Donald Trump, in the internal party confrontation.
"Those who have an opinion on both overwhelmingly choose Donald Trump. This is where the race is now and this will be where the race will be in January," LaCivita declared, which turned out to be more than accurate. / Pamphlet /
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